At the Startup Princess Image + Media Academy I made a complete, goofy fool of myself to Sarah Ward, founder of Cable Car Couture. I was giddy to meet her and – sadly – didn’t have much restraint when I finally did meet her. It was very embarrassing and I’m sure she questioned whether or not I was a stalker. Oh dear. Luckily, however, she is one of the sweetest gals I’ve ever met. She gave me a second chance and we became fast friends.


Sarah Ward is a 20-something Image Management Consultant who loves to helps people look and feel their best. She loves expressing herself artistically through jewelry design, flamenco dancing and music composition. Sarah has been an educator for the last 10 years. She thrives off of meeting new people and networking and has been featured on Good Things Utah and TV. Originally from Vancouver, Canada, she now resides in Orem, Utah with her husband Tim and kitten Ginger.


1. Why is creativity important to you?

I am an artistic creature, through and through. It’s the twinkle in my eye, the skip in my step. Creativity is definitely what adds flavor, culture and spice to life. Creativity, for me, is self-expression.

2. What do you enjoy creating the most?

Happy encounters! While beautiful ensembles, jewelry and music definitely add beauty to the world, it’s the encounters and relationships with other inspiring people that really send me over the moon.

3. Do you have any fears when creating? Are your family & friends supportive of the things you create?

My fears have to do with doing the same thing twice. Sometimes I worry that talent, this Midas touch, will run out. I was blessed to grow up in an environment that nurtured and encouraged creativity. One of my earliest memories is drawing on my bedroom wall. My parents are both artists and gave us full reign over creating masterpieces, even on the most random places, like the bedroom wall. That license to create has permeated throughout my life and enabled me to try new things, and create in new, exciting ways.

4. How do you find time to create?

Evenings and weekends are awesome for being creative. Sometimes I feel absolutely compelled to strap on my flamenco shoes, or lift the lid of the piano and that just takes over. Spontaneity is something that totally nourishes that creative flair.

5. Words of inspiration to creative chicks:

Cultivate friendships with other creative women. It really helps to get me moving when I see other women sharing their art with the world. Nourish what inspires you! Even if your art is something that doesn’t pay the bills, there’s nothing like cultivating a creative venture that propels you forward, infuses your life with joy and light and inspires other creative chicks around you!

Isn’t Sarah delightful?!  And she absolutely oozes creativity.  You can’t help but feel more creative when around her.  I love her fashion sense; we have very similar style preferences.  Check out Sarah’s fab fashion site/blog at  And when you get the chance to meet her, don’t worry if you’re a blubbering fool like I was.


Sarah is hosting a fantastic giveaway on her blog for a Nepali Cashmere ruffle scarf – go RUN over to enter to win; just have to leave a comment.  Also, Nepali is offering the ultimate contest for creative chicks to design a scarf.  The winner will have their scarf created and sent to them!!!  How fun is that?!  Get your creative juices flowing and submit your design for a chance to win!