To understand what will happen in fashion, especially the 2010 fashion trends, we need to understand what has happened in the past, what cycles take place, and what determines “fashion”. In the next few Friday posts I will be breaking these concepts down. These are concepts that not everyone in fashion knows, but give us the ability to see and predict future trends.
Here is a little fashion history for you. About two hundred years ago fashion had been repeating itself every 50-100 yrs! As technology and communication expanded throughout the 20th century, fashion began to repeat itself in 20 yr cycles, of course always with a new twist on the old concept. In the past decade, because of the expansion of the internet and communication, fashion has become a hodgepodge of previous time periods and modern culture. But there are still patterns and cycles to be found. Mentally, it is a bit difficult for us to repeat a fashion that we followed 5-10 yrs ago, because it is still too fresh in our memories for us to consider it “new” or “in”. So, 20 yrs is still the general rule of how often fashion repeats itself. This is one of the first cycles of fashion.
But think back 20 yrs to 1990; are we really following that theme? Not really. Why? The next major factor in fashion cycles comes from cycles in the economy: during 1990 we were still in an economic boom. * Fashion is the projection of shared values and experiences of a population. What major events that affect large populations of cultures, countries, and the world will set the tone for shared values to be projected into fashion. The economy is hitting every country, everyone. So, therefore, it is a major player in fashion. So, looking back at the economy, let’s look back 20 more years to the 1970’s. Do we see any similarities? Yes!
Vintage Womens Soft Brown Leather Heeled Durango Boots from Pigeon Recycled – $18.00
Stuart Weitzman boots spotted on FashionTribes.typepad.com
The 1970’s was a low decade for our economy – similar to ours today. Now if the 1970’s took some fashion ideas from 20 yrs earlier, let’s look at the 1950’s. Not as much similarity. Again, it was a good economic period, keeping up with the Jones’ was the mentality, so we can’t compare it to our economy now. (But take a moment to think of what values we might share with the people of the 1950’s and you will probably find a fashion that would suit you today).
Custom 1950s inspired dress by Michelle Tan – $85.00
Let’s continue our look back 20 more years in the timeline. The 1930’s. BINGO! We find lots and lots of examples of things that are “in” today, and that will likely grab our attention in this upcoming year of economic struggles.
We will go into more depth on the 1930’s in future articles. But for now, trust me that the headbands and slouchy tops that we adore now are all from the 1930’s.
Giant Dwarf // Rosette Fascinator // Elastic Headband // The Swan by Giant Dwarf – $30.00
Vanilla Bean Blouse by Anthropologie – $128.00
Build Your Own Candy Thief SPARKLE BAND by The Candy Thief – $39.00
The Aristocrat Off White Felt Flower Elastic Headwrap or Headband Hair Accessory by Jennifer Birge – $31.00
What about the decade of 1910’s? Another great year for us to take ideas from, because of the similar shared experiences.
Next week we will be discussing other major factors that determine what is considered fashionable. Be sure to subscribe to CreatedByChicks.com to not miss any of the 2010 fashion trend updates, along with the psychology behind them. We’d also love you to Google Friend us!
p.s. Check out our past post “Bridal Hair Accessories and Headbands” to see even more examples of 2010 fashion trends, inspired by the 1930’s.